Creative innovator


Social designer


Photo: Afdeling Buitengewone Zaken

I design thought provoking experiences

Hello! I’m Tjeu, a design student at the Eindhoven University of Technology. I love to bridge people, society, and technology in a positive and experience oriented context. Sounds a little vague? I’ve written about some projects I did in the past few years below!

I really like to work together with people from all kinds of disciplines. I love gaining a deeper understanding of their perspective, and collaborate to solve a central issue from many different angles. I’m a friendly guy, I love arts and culture, but also traveling and the outdoors! I value curiosity, optimism, and boldness.

Currently I am full-time involved in Lucid, the study association of the department of Industrial Design. At Lucid I focus on providing an engaged connection between our students and companies that are relevant for their future. Next to that I am responsible for running our very own bar, and managed the big rehousing we completed this year.

In my spare time I am working on the Bosch Parade project together with a fellow design student. The Bosch Parade is a multidisciplinary show in the form of a parade floating by on the Dommel River in ‘s-Hertogenbosch.

Interested in my work experience? Download my resume here

Bosch Parade

Bosch Parade

January – June 2019

Bosch Parade is a multidisciplinary show in the form of a parade floating by. Or rather, it is a parade in the form of a show with various smaller and larger artworks floating by on the Dommel River in ‘s-Hertogenbosch. Bosch Parade enables a wide audience to experience contemporary art inspired by the works and philosophy of Jheronimus Bosch. Bosch Parade is unique in the world, in terms of set-up and appearance. – Bosch Parade (link)

In the Bosch Parade, about 15 floating artworks are made, each of them created by a different artist/group. The Bosch Parade collective approached a fellow Industrial Design student and me because they were looking for young creative talent that could give a technological twist to their artwork, and asked us to create one of the floating installations. We took on this challenge, seeing a lot of interesting new perspectives we could take on this.

From our workshop in ‘s-Hertogenbosch, we are currently working on this artwork (impression below), that will be completely powered by data, and be unique in every repetition of the choreography. Together with students from Data Science, a student from Music in Technology, and foundation heritage ‘s-Hertogenbosch, we are shaping this special experience.

All the creative work, design, building plans, and execution are managed by my partner and me, working with a lot of volunteers to make this big project work. In the weekend of 21st of June, all artworks will be presented in a big parade. This is the 8th time the parade is organized, and last years got about 24.000 visitors.

Some more information about our artwork, including a short video interview (Dutch) can be found here: https://boschparade.nl/program/het-lab/

The Cursor, news outlet of the TU/e also wrote about our work: https://www.cursor.tue.nl/en/news/2019/mei/week-4/tue-students-make-the-lab-for-on-the-dommel/




Board year

Board year

September 2018 – September 2019

“Study association Lucid acts as a stable platform which provides an easily accessible community for each ID student within a changing ID landscape. Lucid supports and challenges the members in education, career and leisure related to ID and student life.” – 18th Lucid board

During the academic year of 2018-2019, I was/am full time (over 50hrs/w) involved in the board of Study Association Lucid, the study association of Industrial Design Eindhoven. Lucid is an addition to the faculty of Industrial Design, providing students with education, career and leisure activities next to their studies. Lucid has almost 1000 members, 28 committees, and organized over 150 activities in the year of 2018-2019.

My function within the board is “commissioner of professional relations & bar”. This means that I work on connecting our students with companies. This gives students insights in what possible future career paths they can take, be it for an internship or a job. The companies gain knowledge about the value of ID students, and immediately get in close contact with them.

Next to that, I am responsible for the bar Lucid hosts, in our own space. Every Thursday, where all students and staff can come to blow off some steam after days of working hard. For this bar, I am responsible for the permit, finances, accounting, and managing the bar committee, who organize events and make sure there is enough stock and bartenders get planned in for the events.

Besides that, I coordinated the move of Lucid to a newly renovated building, managed 5 committees, and worked a lot on the policy of the association. During this board year, I learned a lot about people management, crisis management, dealing with stress, communication, prioritizing, networking, the list can go on!


Conduct festival

Conduct festival

February 2017

After moving Lucid to the Atlas building (see “moving to a new space”), the old building was left empty. A perfect place for a festival! The Conduct festival was organized for the 3rd time. This time for the first time inside, which proved to be a success! The festival was completely sold out, with over 650 tickets sold.

During this festival I was responsible for the logistics of the bar. I put in the order for the drinks, distributed those over the two bars, made sure that everything could be kept cold, and bartenders knew what they were doing. A great success! The festival sold almost double the drinks they expected to sell. See the awesome aftermovie below!




Building a new space

Building a new space

September 2018 – January 2019

The academic year of 2018/2019 was the year Study Association Lucid finally moved back to the main building of the university, after being housed in a temporary housing for about 4 years. We were tasked with building a new multifunctional space in the newly renovated building. During the day, the space consists of working/meeting places for students, a place where they can get coffee, and grab a snack. The space would also host a bar, where students could have a relaxing drink after a long day of working. The last function of the space, is that of a presentation space.

In this move, I kept close contacts with the moving project of the University, the company that we hired to design the new space, builders, electricians, plumbers, students, and colleagues. This move has been an ongoing project for over 3 years, and we’re very proud to be the ones to complete it. On January 2nd, at 8am, we drilled the first hole in the new space. Some weeks later, we had a grand opening with over 400 visitors, to baptize the new space.




Koppen van de Kruidenbuurt

Koppen van de Kruidenbuurt

August 2018 – January 2019

Art collective “Tilburg Cowboys” asked me to help with the interaction design and realization of a part of a project they had been working on. They were asked by the city council to think of ways to improve connection between the citizens of the “Kruidenbuurt” neighborhood in Tilburg. They went out into the neighborhood and rang residents’ doorbells, asking if they would donate a coffee cup to the project. They were then filmed drinking one last cup of coffee from the cup, while being interviewed about themselves and how they ended up in the Kruidenbuurt.

These videos and cups were transported to a community center, where visitors could drink coffee from a cup that used to belong to one of their neighbors. When they put the cup on the interactive table that was present in the community center, the video that belonged to the cup was presented on the screen built into the table.

I helped Tilburg Cowboys out with the interaction design of the interactive table, and I realized the hardware and software for the table (every coffee cup has a waterproof RFID tag stuck to the bottom, that is scanned by the table)

The project was revealed by councilor Esmah Lahlah, city council member José Appels, and the residents of the Kruidenbuurt.

Read more at: https://www.bndestem.nl/tilburg/tilburg-cowboys-schenken-koffie-tinder-in-de-kruidenbuurt~a42cfff6a/




Design for Debate

Design for Debate


For the course Design for Debate, I together with my group made up “DataTrade”, a fictional company that had as ambition to make the selling of user data a fair process. Users could connect their phones to the DataTrade extraction tool, and be able to choose which data they would want to sell. The user would receive a percentage of the money DataTrade would make from selling it.

We went out into the centre of Eindhoven with our quickly thrown together flyers and lanyards, to test if we could get people interested in this fictitious service. We had as a goal to make people a little more aware of how much the services they use for free are earning from their data, and to see how much people value that data if confronted with the option to sell it for a monetary value.

The results range from people who were not interested at all when being stopped in the streets to listen to our sales pitch, to people who were genuinely disappointed when at the end of the process, after they had filled out the entire form to be able to trade data, we had to tell them that this was an experiment and they would not be receiving any money and that there was no data extracted from their telephones. They “could really have used the money”






Design Research project

Design Research project

February – June 2018


Design research project titles “The power games” was about telling smart homes which value system to adhere using connected devices and collaborative filtering.


A growing interest in Internet of Things (IoT) and connected devices among researchers and academics has given rise to numerous explorations at the intersection of IoT and humans, in particular in the context of smart homes. This growing interest is also visible within the consumer market, where the popularity of connected devices such as smart speakers (e.g. Amazon Echo), smart thermostats (e.g. Nest Learning Thermostat) or smart lighting (e.g. Philips Hue) shows that consumers want to integrate connected devices in their daily lives. This research focuses on the ability of connected devices to measure human values.

The theory behind collaborative filtering has been applied to measure power values (authority, wealth, preserving public image, social recognition) in a home environment. Two families played Monopoly. During the game, the research vessel/ artifact asked participants a set of closed-ended questions about the prevailing power values, through a speaker, which have been answered through dedicated control panels. In this way, two unique data sets have been collected about the prevailing value system.

Hypothesis (H): collaborative filtering can be used to tell the house to which value system to adhere, by measuring a set of connected or interdependent human values first, which are made explicit in a social context through connected devices.

A set of sub-hypotheses has been formulated, H(i)-H(iv), which will help to validate H. The sub-hypotheses are formulated as follows:

H(i). The value ‘authority’ can be measured: first it is made explicit through a connected device by posing the inhabitants with a set of decisions to make. Afterwards authority can be measured through voting.
H(ii). The value ‘wealth’ can be measured: first it is made explicit through a connected device by asking the inhabitants how wealthy they are. Afterwards wealth can be measured through voting.
H(iii). The value ‘preserving public image’ can be measured: first it is made explicit through a connected device by posing the inhabitants with a risky decision to make. Afterwards public image can be measured by voting.
H(iv). The power value ‘social recognition’ can be measured: first it is made explicit through a connected device by asking the inhabitants who is the most successful. Afterwards recognition can be measured through voting.



Heineken Hack a Beer

Heineken Hack a Beer

March 2018

Together with 5 Data Science students, I participated in a hackathon hosted by Heineken. We took on the challenge to, in two days, create an algorithm to more accurately predict what the current batch of beer still needed to reach the desired Heineken color. We got a substantial dataset to work with, and a short course about what influences the color of the batch and beer brewing in general. Having the least knowledge about data science and algorithms, I contributed to the team by creating visualisations of our solution, and thinking of ways to best communicate this to the jury. This proved to be a successful strategy, being the only team who had someone on communication, design, and visualisation almost full time. Our team made it to the finale, before losing it to teams who had a more original solution to the challenge.




Aesthetics of Interaction

Aesthetics of Interaction

February – March 2018

The Aesthetics of Interaction course introduces students to methods, models and research that consider the aesthetics of interaction and students learn to apply these methods models and insights in the design of an interactive product. Consequently, students develop an awareness and understanding of the factors that influence the aesthetics of product interaction, and the interplay between bodily skills and the expressive capabilities of physical objects.

For the final assignment of the course, students were challenged to redesign the alarm clock using a so-called “aesthetic interaction”. The video below describes how to use the alarm clock resulting from our assignment.



Eindhoven Museum

Eindhoven Museum

September – January 2018

Eindhoven Museum is a museum without a physical location to display their collection, which consists of all kinds of objects from the history of the city Eindhoven. The Eindhoven Museum management challenged us (in the Design for Creatives project) to come up with some suggestions for their new idea “Museum through the city”, where their collection would be displayed in travelling interactive installations relating to different themes. The theme we came up with a concept for was “mobility in Eindhoven in the past, now, and future”.

The interactive installation we designed played together with two other installations designed by collaborating groups, and made use of a personal token users would place on the table we designed. On the table, a simplified version of a well-known crossroad in Eindhoven was projected, with which visitors could interact by changing elements like placing a roundabout, stop sign, or traffic light. The system responded by changing the projection of the crossing accordingly, and display possible bottlenecks in their setup.

The system challenged visitors to think about possible future changes in the crossroads, and while they were playing gave them information about some older mobility-related artifacts displayed on the table.

Eindhoven Museum used this proposal to give their possible funders an idea of what “Museum through the city” could be, and have successfully acquired those funds. Currently, Eindhoven Museum is travelling though the city with a number of interactive installations.



February – June 2017

Somnus (picture on the right, video below) is the result from the first full half-year long design project I ran within the department of Industrial Design. Somnus is a product aimed at frequent short-stay travelers, who travel for example for professional sports or business. They often need to adapt to new timezones, and according to research there are different ways to accommodate in that by having a light-dark schedule that slowly adapts to the new situation, and also blue light therapy during REM sleeps that helps speed up the process of resetting the circadian clock. Somnus combines these two methods in a product that is integrated into the hotel room, where visitors are guided in overcoming their Jetlag.

The assignment of this project was to design “something with light”. Jetlags were a quick choice, and from literature research some possible cures for jetlags were found, which we tried to implement into the product.




September – November 2016

Noxxi is a smart sunscreen bottle, featuring a dosing system and a UV sensitive wristband that helps the user get an indication of when it’s time to reapply the sunscreen. The video below explains the concept in more detail!

Noxxi is the result of the first design course I followed (way back in september 2016), ever. The goal of the course was to give a first experience of a design process to the students by guiding them in a 7 week short project.


Work experience

Contact me

Inspired or curious? Full of questions? I love to hear from you! Get in touch through LinkedIn or email. 

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